How we use your personal data

We use your personal information for a variety of reasons.  We rely on different legal grounds to process your personal information, depending on the purposes of our use and the risks to your privacy.

3.1. PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please Contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table at the bottom of this page.

3.2. MARKETING

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established a preference portal where you can set your Marketing permissions. If you have a trade account you can access this on the My Account page after logging in here. For all other customers it is located here.

As described above, as from the 25^th May 2018, if we specifically request your permission to send (or you specifically ask us to send) you newsletters, marketing material or to notify you of special events, offers, promotions, competitions or new products and services by email, SMS, post or phone (as you indicate), we rely on your consent to do so. If you do not wish to receive communications from us, please inform us by using the unsubscribe link at the foot of the email by using the STOP  code within the SMS,  by using our preference portal or by contacting us in store.

Otherwise we process your personal information for direct marketing purposes on the basis that it is necessary for us to pursue our legitimate interests as a business (see above in this section for further details).  We try to tailor and personalise any marketing communications that we send to you, for example, by notifying you of products, services, offers or promotions that apply to your interests, purchases, location and previous engagement with us. If you do not wish to receive marketing communications from us, you can opt-out at any time by using the unsubscribe link at the foot of the email by using the STOP code within the SMS (to unsubscribe from marketing emails post or SMS messages) by using our preference portal or by contacting us in store .

Existing or prospective customers may receive marketing via phone call.  Customers’ phone numbers will be screened against the telephone preference service and any phone numbers which match our customers suppressed from our marketing lists; in this case the processing is on the basis of our legitimate interests.  Customers may however, update their phone marketing preference in store or using our online preference portal if they wish for this to be different to the telephone preference service; in this case the processing is on the basis of consent.

If you opt-out of receiving marketing communications from us, we keep your contact details on our suppression list for a defined period to ensure that we comply with your wishes.

After opting out of marketing communications, please note that you may still receive communications for up to 28 days due to marketing campaigns which are already in progress (e.g. being printed).

Where you opt out of receiving these marketing messages, this will not apply to email receipts or account communications (such as important information about your trade account or loyalty scheme account including points statements and updates to terms and conditions).

3.3 COOKIES

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You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.